Dental offices have different pricing and marketing strategies just like other businesses.
Consider Amazon and Bed Bath and Beyond. When shoppers visit Bed Bath and Beyond, they typically have their 20% off coupon. Amazon does not offer coupons. If you compare the cost of products at Amazon and Bed Bath and Beyond with a coupon they are often the same. Similarly, dental offices create different marketing strategies.
In its simplest form, a dental subscription is a way to smooth out the cost of dental care into a manageable monthly amount.
A discount plan is an incentive to encourage people to join a practice or to join a subscription. Some offices include a discount as part of the subscription. For example, an office may offer to provide hygiene care for $30/month and as an incentive to join this month, offer members of the subscription 15% off any other treatment they receive in the office.
Is a straight subscription or a subscription with a discount better? It depends. Every business has a required return on their investment, or profit that they require to stay in business. If two businesses require the same return on their investment how can one offer a discount and the other not? One of two things has to happen. Either, the business finds a more efficient way of operating such that they provide a service faster or using less labor or the business changes their fees, similar to Bed Bath and Beyond.
With Cirrus, dental offices have the option of creating a simple monthly payment, or a monthly payment with a discount on other services.
Dental offices have the relationship with patients and determine what they offer. Cirrus provides the efficient system to allow them to do this.