Dental PPO’s Will Drive You Out of Business Significant changes are underway in the dental marketplace as a result of the novel coronavirus. The ADA Health Policy Institute is forecasting a 2/3 decline in dental spending in the next year. This is coupled with increased costs for PPE and decreased capacity to see patients due to social distancing and new infection control procedures. The economics associated with PPO’s likely mean many of the procedures you perform will cost you more than you will receive in payments. Do you have the ability to set fair rates of reimbursement when you participate with a PPO? How long will you be able to continue practicing when you are losing money on procedures? With many traditional dental insurance companies retaining 40 percent or more of patient premiums, now is the time to consider a new economic model, an in-office subscription. A subscription service allows you to capitalize on the inefficiencies of traditional insurance by increas