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The Economic Cost of a 30 Minute Prophy That Now Takes 45 Minutes.

If a 30 minute prophy now takes you 45 minutes have your fees been adjusted accordingly? If you have 50 percent less time in your schedule, how will you fill your schedule? If you are participating with insurance companies with unrealistic reimbursement rates what will happen to your income.

Many practices have maintained the salaries of their staff which should equate to 25-30% of revenue. If you now have an effective 50% increase in staffing costs due to increased appointment times, are you able to absorb the difference? Do you want to consider a change?

It may sound counter intuitive, in a time with so much that is unknown, do you want to drop an insurance company now? With an in-office subscription service you can begin to take control of your economic future by setting fees that reflect the current economic reality. 

Many dentists are now dropping big dental insurance carriers. They still accept payment from these insurance companies, they have just changed their status from participating provider to unrestricted provider, allowing their patients to see who they want and allowing the dentist to provide appropriate levels of service in the new dental marketplace. Dentists are reporting that although they feared an exodus of patients, only about 10-15% of patients leave because of a change in insurance and with the decreased capacity to see patients, the in-office subscription more than makes up the difference.

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