In the fall of 2019, Delta Dental announced that they were going to reduce benefits for all of the patients in my practice with Delta coverage. I decided to make a change. I became a non-restricted provider. It was a very scary decision. I had prepped my team that I was considering this change for months. But when the time came, I wasn't sure what the result would be. Would I lose 35% of my patients, would my practice be able to survive? Would I be able to retain my staff? I have great patients and a great staff and want to be able to provide the best dental care with the best staff. I sent a letter to all of my patients letting them know about my decision, that we still welcomed them in our practice, and letting them know that we were offering an alternative, an in-office membership. I had calculated that the membership was a great value that would cost the patient significantly less and allow us to earn more. To my surprise, very few patients left, many subscribed to our members...