Like many dental offices, you may be concerned with the state of the economy after having closed your office and how this will affect your income. During the 2008 recession, unemployment, at its peak, was less than half of what it already is. In addition to being laid off, many other patients will likely have their dental benefits cut or eliminated. Major deterrents to patients seeking dental care include fear of the cost and the lack of transparency with many dental insurance deductibles, co-pays, limitations and other terms that patients do not understand.
Patients value a healthy beautiful smile and want great dental care. However, many are concerned about cost and if it fits in their budget.
When you create a subscription membership program through Cirrus Dental, you are able to offer patients a simple, clear, and transparent way to afford the dental care that they already want. A $140 bill for an exam and cleaning can be a challenge for someone trying to stretch every dollar. And if you add necessary x-rays for who knows how much, an appointment in your office may be out of the question. To welcome back patients into your office consider a $30 monthly subscription to cover preventive care. That is much more palatable.
And not only do subscriptions work well for patients, they also bring recurring monthly revenue to your office.
Use this time to educate yourself and your office about subscription membership programs. Sign up for a webinar about Cirrus Dental and how the Cirrus platform works at mycirrusdental.com/webinar.html.
When you reopen your office and call your patients to confirm their hygiene appointments, offer them the simple and clear subscription that fits in their budget and creates a regular revenue stream for your office.